Objective: to make specialist interviews available in the lobby of a hotel where a Pharma Congress was being held in Rome.
Four touch wall with Christie Microtiles (rear projection video device) with laserscan allowed the participants at the conference to listen to snippets from various interviews on a dedicated portion of the screen. In collaboration with McCann Healthcare.

Application development and technology to enhance a “super-technological” Indesit oven. Objective: to involve the customer by generating an engagement activity – sending some entertaing photos, after having received a cake “cooked” virtually in the oven.

First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.

In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle.  The “Champions” photos then powered intense activity on the web.

In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks…  concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.

Directly involved with PepsiCo US and working closely with the PepsiCo design department, headquarted in New York, Excogitare, Bluefactoryevents and Icet Studios created the space and audio, video and lighting installations for “MIX IT UP 2016 “at Superstudio 13 in Milan. An intriguing pop mix with design, music, fashion and culinary art, in collaboration with great talents from the international design industry such as Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italia Customs, Benjamin Hubert, Jeremy Scott, Design Group Italia and many others. 7 activities, 7 different concepts developed by 7 different designers for a single space, which experienced different moods with lights, sound and atmospheres, both during the day and night. An LED wall and monitors with interactive content, projections, lights, audio and VJ, with special effects including soap bubbles and smoke, were all followed by 360° recording, photo shoots and videos. The client’s trust in the team was reconfirmed for the 2017 edition with a new design in collaboration with Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job and Patricia Urquiola to offer an interactive and engaging showcase where the past, present and future converged in an exploration of how we eat and drink in a hyperconnected society. The project featured an LED wall, water screens, light effects, projections and DJ set.

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We decided to use a large 16x5m LED wall to bring to life create a meeting in the cruise ship terminal at Copenhagen. The main feature of the wall was its huge, very bright windows.
We also provided audio, video and lighting services in the break-out rooms, marketplace and poster gallery.

We used 45 square metres of AOTO 3.5 mm LEDs, for 3 large screens and multiple touch monitors. We also created several of the interactive applications on the stand.
Among these, the “PASI Projector” is of particular interest. This is an interactive system to display psoriasis marks on the hand and forearm, thereby attempting to raise awareness among doctors participating in the conference of this often neglected disease.
The interaction was facilitated by means of a special monitor with object recognition and a projector with high luminosity.
The solution was designed and developed by Excogitare.

We provided some hi-tech “goodies” on the 145 square meter stand of a multinational pharma company at an international rheumatology congress in Rome. A high-performance interactive table was used to display publications and clinical studies with interactive routes generated by recognising objects. Excogitare  also developed an interactive app which an operator used to show exclusive materials to doctors. The tabled also featured a seamless 55″ monitor, the only one of its kind in the world, which allows an “unlimited” number of simultaneous touch points. The monitor also recognises objects via their shape and size as well as by markers. Since the monitor is seamless it is possible to connect more monitors to create interactive journeys.
Excogitare also created an interactive installation with 3 LED arches 2.6 metres in height. One of the arches was lined internally with a curved LED screen. (We also developed an app.) An emotional journey with video content was activated by a sensor that can detect visitors’ position. An engaging audio experience was employed directional speakers with ultrasound. The last arch offered insights to raise physicians’ awareness of rheumatoid arthritis through the use monitors.
The stand also hosted an animated sculpture (produced by Gruppo Interfiere) representing the operation of the molecule that causes the disease.

For several years we have managed partners’ meetings, AGMs and EGMs for thisItalian banking group. In particular, we have handled the construction of the US facilities, including audio, video and lighting, as well as directing events. We have also been managed the televising of contributions via the multipoint videoconference link to various meeting locations. Events like these require absolute integrity, professionalism and organisation with thousands of people gathering to follow the reports on economic the group’s forecasts and to vote for the approval of the budget. We have managed several multipoint meetings, where up to 14,000 people have attended and voted simultaneously in five Italian cities.

Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.

We provide integrated solutions for communications and technology: multimedia productions, audiovisual rental and special applications. Our strengths are our creativity, reliability and expertise. We support Novartis in internal meetings, conferences, stands, congresses and symposia with commitment and passion both in Europe and worldwide.

In June 2014 Novartis asked us to create a stand for the International Congress of Allergology EAACI Copenhagen to coordinate local suppliers of audio and video technology for symposiums with 400 doctors. We designed and created a 100m² stand, with a “simple” interactive where two handsets – operated with an Arduino interface card – enabled different content to appear on two 46″monitors. An area with a large screen size of 3.6 meters x 2.7 meters, composed of 81 Christie MicroTiles™, completed the visual concept of the stand.

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

We created a stand of 60 square meters: it was small but packed full of activities. We also co-ordinated local suppliers of audio and video technology for several symposia. For the stand we have created a “virtual tree” – a multimedia installation formed from 10 iPads which 110 users interacted with. We even set up an augmented reality corner. The iPad application was designed to visualize the results of a satisfaction questionnaire in real time. After answering a questionnaire the user could check how their feedback related to that of the nine other participants. The interaction was handled by a local server which controlled the iPads via wi-fi. Meanwhile, augmented reality was used with two iMacs and two printed books displaying scientific content. The pages of the books were fitted with electronic tags. Two web cams were installed into a pair of table lamps that shone on the books. The user could browse the book and when the web cam read a tag, its content appeared on the computer monitors as a 3D animation. The stand also featured two 55″ monitors, where related content could be accessed and controlled using an iPad. The backdrop of the stand was dedicated to medical topics with monitors displaying videos and questionnaires.

The Banco Popolare Group needed to upgrade the technology of its board rooms in Verona.
We integrated advanced technologies with high-tech, ergonomic furnishings created specifically for ease of use.
The design was developed in all phases (preliminary, final, and site supervision) and tailored to the peculiarity of the rooms both from the point of view of the architectural aesthetics as well as the technology.

ALTANA Pharma was Excogitare’s first client in the pharmaceutical sector in 2001 when it was still called BykGulden, until 2008 when the company was acquired by a Danish pharmaceutical firm. Working for ALTANA Pharma has been very useful in terms of the experience it offered us as a launch pad for the international market. In those years, we realized that we could compete with other agencies at the international level by offering expertise and flexibility. We have been involved with numerous stands, interactive installations, symposia, internal meetings and special events with ALTANAPharma.

We have been responsible for setting up audio, video as well asvideo conference system for many boardrooms and auditoriums in the headquarters of the Banco Popolare Group. The audio and video systems are all “IP addressable”, which allows them to be accessed via the web. We installed a Crestron automation solution in every room which allows every single element of the system to be controlled and scenarios dedicated to different moments of the meeting to be accessed with a single click. The speaker is also the director of the event and gains access to all features and scenarios available. In addition to the design and construction of the hardware, we also take care of the remote support and maintenance and constantly update all the technology.

Novartis needed a particularly innovativestand.
For the first time in Europe we used i-kit, the multitouchapplication realized by Christie MicroTiles™ (a new rear projection video display) to present scientific data, with a configuration of 3×6 MicroTiles™ giving a total resolution of 1080 x 3240 pixels. In addition to this display the stand featured an interactive LCD tabletop a 55″ LED screen which allowed participants to interact in real time with dedicated content and engage with the product campaign through an entertaining puzzle.

Novartis required an especially information-rich stand. We created a videowall using 58 Christie MicroTiles™ (a new type of video display using rear projection) combined An eye-catching irregular composition, and supported by a media player with 4x Full HD resolution, making it possible to display rich content with high quality video. The specially designed graphics and the highly innovative Christie MicroTiles™ engaged participants and persuaded them to stay longer on the stand

For over 15 years we have supported  this customer in their choice of technology, plant design and installation of the monitors that guide the audience with programme and location information as well as displaying advertising messages.
We have installed and maintain hundreds of monitors ranging in size from 37″ to 65″ in over 20 multiplexes in Abruzzo, Calabria, Campania, Emilia Romagna, Lazio, Liguria, Lombardy, Piedmont, Puglia, Tuscany and Sardinia.

Novartis needed to create an innovative wall for a stand at the EAACI Milan. We designed and built a configuration with 24 MicroTiles™ formed into a videowall and decorated with small PVC tiles lit by LEDs. An application with two touch monitor 55″ has completed the stand.