Launch of a new collection of clothes in the greenhouse of Palazzo Serbelloni in Milan. Ledwall for a top night!
Excogitare srl
First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.
In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle. The “Champions” photos then powered intense activity on the web.
In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks… concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.
We can provide display systems in 4k with projection, Christie Microtiles and monitors.
Our key partners are able to handle high resolution content: Analog Way, Christie, LG, Samsung, Panasonic, Blackmagic, Coolux and Lightware.
To make your events even more amazing we can offer solutions and advice regarding small and large formats in 4K.
A video wall solution composed of 24 MicroTiles™ with Christie multitouch iKit added zing to an interactive application created by Excogitare. The whole ensemble helped to enhance the collections of fine jewellery from the French fashion house.
For several years we have managed partners’ meetings, AGMs and EGMs for thisItalian banking group. In particular, we have handled the construction of the US facilities, including audio, video and lighting, as well as directing events. We have also been managed the televising of contributions via the multipoint videoconference link to various meeting locations. Events like these require absolute integrity, professionalism and organisation with thousands of people gathering to follow the reports on economic the group’s forecasts and to vote for the approval of the budget. We have managed several multipoint meetings, where up to 14,000 people have attended and voted simultaneously in five Italian cities.
In 2012, the City of Lugano wanted to give its citizens a special treat for the holidays.We made two videos, one dedicated to Christmas and one to celebrate the New Year, which were projected onto the facade of City Hall inpiazza della Riformain Lugano and were accompanied every 30 minutes for 15 days by “Christmas in the streets”, a series of initiatives organized by the city to celebrate Christmas. The 3D video mapping performance was staged with Emme, our technology partner for the Swiss territory.
We took care of the system design and production of 12 animations in 3D, each synchronized to a video server with high capacity remote control.
The audio and soundtrack were produced in Dolby Surround 5.1.
The resources available in 2001 for this type of multivision were very different from this of today. In those years it was a real challenge and an ambitious project that certainly gave us the opportunity to develop a unique experience in this field. This was a project that is still talked about today and was a source of pride for the whole team.
ALTANA Pharma asked us to organize an incentivesession for 100 participants. There were ten groups, each given a theme and one afternoon to create a short film.
We prepared a kit with everything needed to create a movie and a detailed guide for each of the participants. Each team was given a map and a van with a guide. Each person could choose a role and for each role there was an envelope containing tools and instructions: the director, the cinematographer, the screenwriter, the sound engineer, the cameraman, etc. A team of six editors were waiting for on their return and in the space of a few hours they put together the 10 films that were screened and received awards during a gala dinner.
This type of incentive session, organized back in 2003, which was already complex enough to organize presented even more of a challenge given the very narrow timeframes allowed and the high level of care that we gave to all the details.
For the fourth year running, Excogitare took Christie MicroTiles™ to the BEA (Best Event Awards) Festival organised by ADC Group.
This year again, the Foyer of the Teatro Parenti in Milan featured an 8×2 metre video wall composed of 84 MicroTiles™. In collaboration with Clonwerk, which was responsible for content production and Filmmaster, in charge of design, the 48 videos of the short list candidates for the BEA Awards for the best event of the year, were again brought to life this year. Here are the pictures from the last two editions of this event
We edited and produced the video projections, light shows, auditorium sound broadcast. We also handled the image and video production, multiscreen projection and directed the show.
The stars of the show were world-famous Italians, which we produced multimedia content for.
Thirty Italian companies were involved, including: Illycaffè, Alessi, Kartell, La Perla, LesCopains, Bulgari, Loro Piana, Ca’ del Bosco, Missoni, Della Valle, Etro, Fendi, Riva, Ferragamo, Valentino, Ferrari, Valextra, Ferre, Versace, Flos, Fontana Arte, Frette and Gucci.
In 2000, during the Christmas holidays, via Montenapoleone was decked out in a very particular way. The studio of architects Ravelli&Castagna conceived the project, Bloomberg sponsored the event and we were in charge of the taken care of the executive part, realising6 multimedia totems each consisting of 4 28” monitors 28, 1 42” plasma monitor and a video server for managing the effects.
For the entire day the totems showed Christmas-themedmultiscreen movies specially produced by us for the occasion. A live feed from the Bloomberg satellite channel was also screened on the totems.
While Studio Antonio Citterio and Partners in Milan created the project, we took care of the technological equipment of the Ance pavilion at the Venice Biennale.
We produced a corporate video and managed the integration of hardware and software for an event that lasted two and a half months. Various transparent panels made of a special active film material hung in the pavilion. These panels could automatically become opaque for projecting video onto.
