Big screen for dermatology congress

Dublin Convention Centre, June 2015,

350 dermatologists from around the world spent two days listening to 16 speakers. Excogitare provided expertise, audio and video technology, and lighting. Electronic voting, video recordings, slide graphics, walk-ins and transitions were all supported by a large, 36 meter screen.


Rent a 30K-4K CHRISTIE BOXER – the power of a heavyweight with the agility of a middleweight.

The super-projector was designed to make a high-impact when renting. It is ideal for large events and 3D mapping. Unique in its class, the super-projector offers unbeatable performance, lumens and dimensions. Boasting 4k 4096 × 2160 resolution with genuine TRULIFE technology, it offers excellent image quality, including HD, thanks to its internal Christie Upscaling processor. Easy handling ensures reduced time and costs when compared to inferior set-ups: the Christie weighs only 68kg as against 124kg for projectors of similar performance. It measures 96 x 60 x 30cm compared to the traditional 153 x 91 x 72cm. The super-projector features three 1.38” DLP chips and six lamps using Mercury technology, which makes it the quietest in its class. It also has a full range of lenses and is integrated with Christie’s Twist system. It can be positioned in different settings, thus compensating for design and staging constraints. It even allows distorted images to be mixed and corrected in multivision use or complex mapping. The super-projector is powered by a simple single-phase electrical source as opposed to an industrial, three-phase supply.

Excogitare also offers projectors such as the Christie 14K-M, less bright than the Boxer 30K, but with outstanding performance despite its compact size. It can be used in low-lighting environments and when only smaller projection screens are available.

New luxury store in Lugano

A 30-meter banner for a new concept

Blue, a new and glamorous retail area for clothing and accessories on the lakefront of downtown Lugano near the new LAC cultural centre, houses a banner video made with 11 Christie DHD 675 projectors of 6000ANSI lumens. We developed the multimedia project, in collaboration with the architectural firm Spatium, with a forceful brief from the client to put the accent on innovation. We identified the best technological solution, installed projectors and created and produced the video content, which included managing graphics solutions at a resolution of 17,000 x 1,080 pixels. The various editions of the 30m x 2m video banner will, over time,develop various concepts that will focus both on works of art as well as on the products of the brands represented in the boutique.

36 meter projection for 400 doctors

Urticaria Global Forum 2014. First international for urticaria (hives)
We provided all the technology for the plenary session
We also produced the content, managed the display and created animations, transitions and walk-ins
We made a post-event application after the eventto synchronize slides, reports andother online for non-attendees
We also provided the technology for 8 workshops
We have experimented a new edge-to-edge modular system to mount standard projection drape on truss

Video mapping in 3D

Spectacular festivals in Lugano

In 2012, the City of Lugano wanted to give its citizens a special treat for the holidays.We made two videos, one dedicated to Christmas and one to celebrate the New Year, which were projected onto the facade of City Hall inpiazza della Riformain Lugano and were accompanied every 30 minutes for 15 days by “Christmas in the streets”, a series of initiatives organized by the city to celebrate Christmas. The 3D video mapping performance was staged with Emme, our technology partner for the Swiss territory.

12 plasma screens form the bow of a submarine

A journey into the human body

We took care of the system design and production of 12 animations in 3D, each synchronized to a video server with high capacity remote control.
The audio and soundtrack were produced in Dolby Surround 5.1.
The resources available in 2001 for this type of multivision were very different from this of today. In those years it was a real challenge and an ambitious project that certainly gave us the opportunity to develop a unique experience in this field. This was a project that is still talked about today and was a source of pride for the whole team.

All-round technology for Versace

International tech setups

Versace asked us to create various solutions for their head offices and stores throughout Europe.
We provided productions with multimedia technologies for fashion shows, multimedia systems for the Vetrastreet theatre in Milan, as well as for the stores in Venice, Florence, Rome, London, Paris and for some showrooms.
Excogitare has also realized multimedia installations for the board room of Versace’s HQ in via Borgospesso in Milan. We also set up a monitor system in the reception and equipped the meeting room with technology hidden from view by custom-made leather panels as part of the bespoke interior design project

An internal meeting full of activities and emotions

Incentive session with ten edited montages in real time in Miami, FL

ALTANA Pharma asked us to organize an incentivesession for 100 participants. There were ten groups, each given a theme and one afternoon to create a short film.
We prepared a kit with everything needed to create a movie and a detailed guide for each of the participants. Each team was given a map and a van with a guide. Each person could choose a role and for each role there was an envelope containing tools and instructions: the director, the cinematographer, the screenwriter, the sound engineer, the cameraman, etc. A team of six editors were waiting for on their return and in the space of a few hours they put together the 10 films that were screened and received awards during a gala dinner.
This type of incentive session, organized back in 2003, which was already complex enough to organize presented even more of a challenge given the very narrow timeframes allowed and the high level of care that we gave to all the details.

Events and services for Novartis Global Marketing

Excogitare has been the preferred supplier of Novartis since 2008

We provide integrated solutions for communications and technology: multimedia productions, audiovisual rental and special applications. Our strengths are our creativity, reliability and expertise. We support Novartis in internal meetings, conferences, stands, congresses and symposia with commitment and passion both in Europe and worldwide.

Multi-screen projection in Cologne

7 screens for Rimadesio

Once again, on the occasion of an important event, this time in Cologne in Germany, we used the technique of multi-screen projection that allowed us to recreate a dynamic environment where the images projected became the true stars of the venue.
We took care of the production for 7 screens, as well as directing and co-ordinating the event and installing  the visual display system.

EADV 2014 Annual Congress of the European Academy of Dermatology and Venereology

Two stands and a symposium

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

Lobby spectacular in Los Angeles

Extraordinary curved video wall composed of 108 MicroTiles™

Christie Digital Systems, one of the world’s largest manufacturers of projection systems and in particular the producer of MicroTiles™, created an amazing Lobby for its headquarters in Los Angeles featuring 108 Christie MicroTiles™, a rear projection video display in high resolution that can be configured like “Lego®” bricks.
The installation was created on a curved wall with the ability to update content in real time. The production with a resolution of 23,760 x 2,700 pixels, the equivalent of 30 HD displays or 8 4K displays. As Christie’s partner and a MicroTiles™ expert we produce customized  content and offers solutions for hire employing this incredible technology.

Projection mapping

Is it possible to simplify production?

“The event is next week, we do not know what the structure is or what the set will be like until the last moment.  Can you get something ready?”
How many times have we heard this from the client?
We built a library of content: from graphic games, lights, strobe effects, buildings collapsing, vegetation sprouting  and so on and so forth. Some of our generic graphics can be easily customized with bespoke colours, logos or shapes inspired by the event. Using special software we can map a variety of generic content onto the set, making it seem to move, spin around or disappear completely – with only a day’s notice, if required.
We can also stream live content or project interactive content and map it directly onto the set.

“ZEGNA TROPHY” – Spring Regattas in Portofino

Three days of racing with 360° shooting of the race course, featuring cameras on the ground, on boats and on inflatables in the water
Audio-video set-up, simultaneous translation and post-production on site
The glitz and glamour of an annual event sponsored by the Zegna family
Big screens, TV filming, video and graphics, with nightly race highlights
The final movie: "ZegnaTrophy " and the party at the castle
We have supported 10 editions, up to the 25th and latest anniversary of the race. We also continue to collaborate on projects for the showrooms.

ECFC 2012 – European Conference on Cystic Fibrosis

Videowall touchscreen made with Christie MicroTiles™ in Dublin

Novartis needed a particularly innovativestand.
For the first time in Europe we used i-kit, the multitouchapplication realized by Christie MicroTiles™ (a new rear projection video display) to present scientific data, with a configuration of 3×6 MicroTiles™ giving a total resolution of 1080 x 3240 pixels. In addition to this display the stand featured an interactive LCD tabletop a 55″ LED screen which allowed participants to interact in real time with dedicated content and engage with the product campaign through an entertaining puzzle.

EADV 2012 – Annual Congress of the European Academy of Dermatology and Venereology

Videowall "wow! effect" in Prague

Novartis required an especially information-rich stand. We created a videowall using 58 Christie MicroTiles™ (a new type of video display using rear projection) combined An eye-catching irregular composition, and supported by a media player with 4x Full HD resolution, making it possible to display rich content with high quality video. The specially designed graphics and the highly innovative Christie MicroTiles™ engaged participants and persuaded them to stay longer on the stand

DLM, Dermathology Leaders Meeting 2014, Amsterdam

Meeting for 350 marketing executives

With a picturesque location, the terminal for cruise ships from the local harbour with 350 pax, the plenary hall was enhanced with a large stage and a 15×8 meter screen with 4 projectors of 20,000 ANSI lumens managed media by a server and graphics mixer. We used projections and lighting to create a stunning and unique  atmosphere. Each brand presented their product using their own creative ideas, which produced  a very complex mix of communication and performances: from dance to storytelling.
We also added magic to the gala dinner with lights, live music and special effects.

Bookstore & touchscreen applications

Pharma stand to communicate the results of scientific results into cardiac dysfunction
We created an application for the iPad with which, through a quiz, the contents were transmitted to 2 monitors of 40"and 65" respectively
Quiz application with iPad with specially-produced custom graphics
Virtual Library where by touching the real books, their content was made available via a specially-created application
Configuration of 12 touch screen 12 MicroTiles™ placed under the scientific books
"Disease awareness" monitor for heart problems

DLM, Dermathology Leaders Meeting in 2013, Istanbul

Meeting for 250 marketing executives

This was the first global meeting of Novartis’s Dermatology Division and where the “Skin to live in” campaign was presented. For the plenary we created three large white walls on which we showed different projection layouts depending on the presentation. For the staging we used 5 20,000 ANSI lumens projectors, lights, audio and related control rooms. To emphasize the content being presented, we created an application with which it was possible to write keywords and then project them on the screens at the critical moment.

Performance at the Teatro Nuovo in Milan

"From Italy," Performance in one act at the Teatro Nuovo in Milan.

We edited and produced the video projections, light shows, auditorium sound broadcast. We also handled the image and video production, multiscreen projection and directed the show.
The stars of the show were world-famous Italians, which we produced multimedia content for.
Thirty Italian companies were involved, including: Illycaffè, Alessi, Kartell, La Perla, LesCopains, Bulgari, Loro Piana, Ca’ del Bosco, Missoni, Della Valle, Etro, Fendi, Riva, Ferragamo, Valentino, Ferrari, Valextra, Ferre, Versace, Flos, Fontana Arte, Frette and Gucci.

Multiscreen installation in via Montenapoleone in Milan

Special decorations in the fashion district

In 2000, during the Christmas holidays, via Montenapoleone was decked out in a very particular way. The studio of architects Ravelli&Castagna conceived the project, Bloomberg sponsored the event and we were in charge of the taken care of the executive part,  realising6 multimedia totems each consisting of 4 28” monitors 28, 1 42” plasma monitor and a video server for managing the effects.
For the entire day the totems showed Christmas-themedmultiscreen movies specially produced by us for the occasion. A live feed from the Bloomberg satellite channel was also screened on the totems.


Open house

Glam party in Milan for Monte Grappa

This was a glitzy event in the heart of Milan. It was carefully staged with elaborate set design, lighting, projections, sound effects and a small stage for the guests of honour.
We managed the video production and installation in all its phases, as well as co-ordinating and directing the event.

Multi-screen projection in Milan

An explosion of design, a voyage into the Segis universe

In collaboration with an architectural firm in Milan, we inaugurated the Segis showroom in the heart of Milan.
We oversaw the technical design of one of the showroom spaces and the production of a movie in high resolution for the projection screens.