Touch stations for BMS

Objective: to make specialist interviews available in the lobby of a hotel where a Pharma Congress was being held in Rome.
Four touch wall with Christie Microtiles (rear projection video device) with laserscan allowed the participants at the conference to listen to snippets from various interviews on a dedicated portion of the screen. In collaboration with McCann Healthcare.


Second year running with PepsiCo for hospitality at the event

First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.

In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle.  The “Champions” photos then powered intense activity on the web.

In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks…  concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.


A solution with 60 Christie MicroTiles™ to highlight content and emphasise the partners of Altagamma, a Foundation that brings together high-level Italian cultural and creative companies.
Altagamma consequently decided take part in the Fuorisalone 2017 during Milan Design Week, at the Zegna studio. The official announcement of Alfa Romeo’s entry into the Foundation also took place during this event.


Cisco made the decision to use Christie MicroTiles™ at the Riccione Congress Hall, enhancing its Top Partners’ digital installations at the 2017 edition of the multinational’s annual get-together. The event provides an opportunity to explore the new challenges of digital transformation. 
A curved video wall and a number of 55-inch monitors brought high-impact staging to life.



Simple, easy-to-use app guarantees success

Insert a “magic” token, turn the handle on the stove and take a mini-apple pie! We will capture your expression and your amazement with a photo or a gif sent by mail and which can be shared on social media. This is the application developed for and with MRM-McCann for the Indesit brand to create a truly special “vending machine”.

For Hermès we developed the app in various editions for a photo booth which takes centre-stage in a series of in-store events organized by the brand in Italy. Customers immortalized their own outfit with a snap, after choosing the brand’s accessories, with a flood of single and group photos.


Following a good start, the second time was great as well

Directly involved with PepsiCo US and working closely with the PepsiCo design department, headquarted in New York, Excogitare, Bluefactoryevents and Icet Studios created the space and audio, video and lighting installations for “MIX IT UP 2016 “at Superstudio 13 in Milan. An intriguing pop mix with design, music, fashion and culinary art, in collaboration with great talents from the international design industry such as Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italia Customs, Benjamin Hubert, Jeremy Scott, Design Group Italia and many others. 7 activities, 7 different concepts developed by 7 different designers for a single space, which experienced different moods with lights, sound and atmospheres, both during the day and night. An LED wall and monitors with interactive content, projections, lights, audio and VJ, with special effects including soap bubbles and smoke, were all followed by 360° recording, photo shoots and videos. The client’s trust in the team was reconfirmed for the 2017 edition with a new design in collaboration with Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job and Patricia Urquiola to offer an interactive and engaging showcase where the past, present and future converged in an exploration of how we eat and drink in a hyperconnected society. The project featured an LED wall, water screens, light effects, projections and DJ set.


New double-sided OLED LG monitors: two sides, only 0.7mm thick

OLED screens are now a reality and are starting to be mass-produced for the professional market. We offer double-sided 55″ monitors from LG, available to buy or hire. With a thickness of only 7.9 mm, the two sides of the monitor can also handle different content.Extremely bright, high-performance and ultra-thin, black hues appear really black and the content is visible from all angles. They’re definitely worth trying.Excogitare: the rental experts for all your events.


MicroTiles Christie return to Verona trade fair with Arco Chimica

We created a stand with 102 Christie MicroTiles™ for AR-CO Chemicals at the 2017 edition of Pulire, an international trade show for environmental hygiene products and technology. The stand featured three video walls in an original configuration.

In-situ LED wall with windows

Pharma company meeting for 250 participants

We decided to use a large 16x5m LED wall to bring to life create a meeting in the cruise ship terminal at Copenhagen. The main feature of the wall was its huge, very bright windows.
We also provided audio, video and lighting services in the break-out rooms, marketplace and poster gallery.

Simulating the degree of severity of psoriasis

The set-up of a stand for a major pharmaceutical company in an international congress of Dermatology (EADV 2015) in Copenhagen.

We used 45 square metres of AOTO 3.5 mm LEDs, for 3 large screens and multiple touch monitors. We also created several of the interactive applications on the stand.
Among these, the “PASI Projector” is of particular interest. This is an interactive system to display psoriasis marks on the hand and forearm, thereby attempting to raise awareness among doctors participating in the conference of this often neglected disease.
The interaction was facilitated by means of a special monitor with object recognition and a projector with high luminosity.
The solution was designed and developed by Excogitare.

McCann Complete Medical experiments with Microtiles

For a Bexsero stand during a medical conference which took place at the MiCo convention centre in Milan, one of the most important Pharma communication agencies, McCann Complete Medical, experienced MicroTiles™ with an interactive video wall and an impressive installation in the shape of a key

Mix of technology for pharma event

Eular 2015

We provided some hi-tech “goodies” on the 145 square meter stand of a multinational pharma company at an international rheumatology congress in Rome. A high-performance interactive table was used to display publications and clinical studies with interactive routes generated by recognising objects. Excogitare  also developed an interactive app which an operator used to show exclusive materials to doctors. The tabled also featured a seamless 55″ monitor, the only one of its kind in the world, which allows an “unlimited” number of simultaneous touch points. The monitor also recognises objects via their shape and size as well as by markers. Since the monitor is seamless it is possible to connect more monitors to create interactive journeys.
Excogitare also created an interactive installation with 3 LED arches 2.6 metres in height. One of the arches was lined internally with a curved LED screen. (We also developed an app.) An emotional journey with video content was activated by a sensor that can detect visitors’ position. An engaging audio experience was employed directional speakers with ultrasound. The last arch offered insights to raise physicians’ awareness of rheumatoid arthritis through the use monitors.
The stand also hosted an animated sculpture (produced by Gruppo Interfiere) representing the operation of the molecule that causes the disease.

Your product at the centre of a video wall

18 Christie MicroTiles™ at Vinitaly 2015
18 Christie MicroTiles™ at Vinitaly 2015
A high-tech collar placed on bottles of exclusive wine that monitors the life of the product
A high-tech collar placed on bottles of exclusive wine that monitors the life of the product
The result is a small, jewel-like wall with a “hero” product placed at the centre - a totally innovative idea!
The result is a small, jewel-like wall with a “hero” product placed at the centre - a totally innovative idea!
Telling the story of wine and technology with a small configuration of MicroTiles™ (rear projection cubes).
Telling the story of wine and technology with a small configuration of MicroTiles™ (rear projection cubes).
A video wall that’s petite but very charming
A video wall that’s petite but very charming
With the Wenda Device, Wenda App and Wenda Cloud nothing is lost!
With the Wenda Device, Wenda App and Wenda Cloud nothing is lost!


LED or MicroTiles?

For “Pulire” 2015, trade show dedicated to industrial cleaning systems held in Verona, Dulevo International needed to create a large wall on its stand. Instead of using a conventional LED wall, the company decided to try out Christie MicroTiles™.

Dulevo wanted to introduce something new to the sector that could manage high-quality digital content combined with performance that “outshines” the usual LED displays – both in terms of brightness and colour management. 80 MicroTiles™, formed into a screen of 4 × 2.80m, really brought the stand to life.

ECFC 2013 – European Conference on Cystic Fibrosis

A thousand people against 10,000 bacteria

Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.

At the Rimini Meeting with IntesaSanpaolo

Touchscreen video wall made from Christie MicroTiles™ in Rimini

Banca IntesaSanpaolo decided to try out Christie MicroTiles™ and commissioned from us a touchscreen video wall with I-kit (the multitouch application for Christie MicroTiles™).The video wall, made up of 24 MicroTiles, has been included in a booth in the exhibition area of ??the Rimini Meeting in late August.We also produced an interactive application to manage digital content, which allowed participants to experience IntesaSanpaolo’s “possible  world” through the words of ordinary folk and businesspeople.
The installation highlighted the bank’s role in the forthcoming Expo and some of Intesa’s cultural activities as well.

12 plasma screens form the bow of a submarine

A journey into the human body

We took care of the system design and production of 12 animations in 3D, each synchronized to a video server with high capacity remote control.
The audio and soundtrack were produced in Dolby Surround 5.1.
The resources available in 2001 for this type of multivision were very different from this of today. In those years it was a real challenge and an ambitious project that certainly gave us the opportunity to develop a unique experience in this field. This was a project that is still talked about today and was a source of pride for the whole team.

Events and services for Novartis Global Marketing

Excogitare has been the preferred supplier of Novartis since 2008

We provide integrated solutions for communications and technology: multimedia productions, audiovisual rental and special applications. Our strengths are our creativity, reliability and expertise. We support Novartis in internal meetings, conferences, stands, congresses and symposia with commitment and passion both in Europe and worldwide.

EAACI 2014 – European Academy of Allergy and Clinical Immunology

In Copenhagen with Christie MicroTiles™ and interactive monitors

In June 2014 Novartis asked us to create a stand for the International Congress of Allergology EAACI Copenhagen to coordinate local suppliers of audio and video technology for symposiums with 400 doctors. We designed and created a 100m2 stand, with a “simple” interactive where two handsets – operated with an Arduino interface card – enabled different content to appear on two 46″monitors. An area with a large screen size of 3.6 meters x 2.7 meters, composed of 81 Christie MicroTiles™, completed the visual concept of the stand.

Multi-screen projection in Cologne

7 screens for Rimadesio

Once again, on the occasion of an important event, this time in Cologne in Germany, we used the technique of multi-screen projection that allowed us to recreate a dynamic environment where the images projected became the true stars of the venue.
We took care of the production for 7 screens, as well as directing and co-ordinating the event and installing  the visual display system.

EADV 2014 Annual Congress of the European Academy of Dermatology and Venereology

Two stands and a symposium

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

European Cystic Fibosis Society (ECFS) Göteborg 2014

Stand and workshops for 800 participants

We created a stand of 60 square meters: it was small but packed full of activities. We also co-ordinated local suppliers of audio and video technology for several symposia. For the stand we have created a “virtual tree” – a multimedia installation formed from 10 iPads which 110 users interacted with. We even set up an augmented reality corner. The iPad application was designed to visualize the results of a satisfaction questionnaire in real time. After answering a questionnaire the user could check how their feedback related to that of the nine other participants. The interaction was handled by a local server which controlled the iPads via wi-fi. Meanwhile, augmented reality was used with two iMacs and two printed books displaying scientific content. The pages of the books were fitted with electronic tags. Two web cams were installed into a pair of table lamps that shone on the books. The user could browse the book and when the web cam read a tag, its content appeared on the computer monitors as a 3D animation. The stand also featured two 55″ monitors, where related content could be accessed and controlled using an iPad. The backdrop of the stand was dedicated to medical topics with monitors displaying videos and questionnaires.


The new way to do proximity marketing

Notify your customers of special offers, update them about new products and share interactive content with them based on their proximity to the items in your store.
Get useful statistics, track the route taken by customers through the store and the articles they have looked at. When customers leave the store, take the opportunity to gain their loyalty and invite them to come back. B-One does all this and much more. Discover all the benefits it can bring to your business. Share your position at trade fairs with potential customers and guide them to your stand. Distribute digital catalogues and promotional gifts by leveraging the power of B-One. And you can ensure the loyalty of your customers as they exit in order to continue the marketing activities for products or to share customized news even when they are far away from you.
All this is now possible thanks to the interaction between your smartphone and small programmable devices called Beacon.


Multitouch Solution from Christie

Christie’s i-Kit app is customised for large-format displays and connects the perimeter of any large screen up to 16×6, including Christie MicroTiles™. This allows multiple users to interact simultaneously with a rectangular video wall with sufficient resolution and speed to support finger swiping. i-Kit integrates seamlessly with Christie JumpStart the software and provides a content management solution that works with digital displays requiring up to four video inputs.



ALTANA Pharma was Excogitare’s first client in the pharmaceutical sector in 2001 when it was still called BykGulden, until 2008 when the company was acquired by a Danish pharmaceutical firm. Working for ALTANA Pharma has been very useful in terms of the experience it offered us as a launch pad for the international market. In those years, we realized that we could compete with other agencies at the international level by offering expertise and flexibility. We have been involved with numerous stands, interactive installations, symposia, internal meetings and special events with ALTANAPharma.

Region Veneto – Vinitaly

Multimedia stand for the Veneto Region
Videos and live streaming of the event projected onto large LED screens
Veneto Region stand at Vinitaly 2009
A multimedia stage that enhanced producers’ presentations and wine tastings
Experts’ stage
Breakout room for training and wine-tasting

ECFC 2012 – European Conference on Cystic Fibrosis

Videowall touchscreen made with Christie MicroTiles™ in Dublin

Novartis needed a particularly innovativestand.
For the first time in Europe we used i-kit, the multitouchapplication realized by Christie MicroTiles™ (a new rear projection video display) to present scientific data, with a configuration of 3×6 MicroTiles™ giving a total resolution of 1080 x 3240 pixels. In addition to this display the stand featured an interactive LCD tabletop a 55″ LED screen which allowed participants to interact in real time with dedicated content and engage with the product campaign through an entertaining puzzle.

EADV 2012 – Annual Congress of the European Academy of Dermatology and Venereology

Videowall "wow! effect" in Prague

Novartis required an especially information-rich stand. We created a videowall using 58 Christie MicroTiles™ (a new type of video display using rear projection) combined An eye-catching irregular composition, and supported by a media player with 4x Full HD resolution, making it possible to display rich content with high quality video. The specially designed graphics and the highly innovative Christie MicroTiles™ engaged participants and persuaded them to stay longer on the stand

Bea Festival events

Drawing with the new Christie multitouch application

Multitouch videowall composed with Christie MicroTiles™ in Milan. Presented for the first time in Italy to all the participants at the Best Event Awards (BEA) in 2013 in Milan, the new I-kit application for, has attracted a lot of interest. Using a configuration of 6×4 Christie MicroTiles™ attendees could draw using simple brushes and all a full range of hues by mixing them on a painter’s palette with primary colours. A professional illustrator helped engage the audience.
Up to 9 people can interact simultaneously with the system, which can be equipped with tablets using this configuration.

Multi touch with object recognition

Are you planning to use a multi touch table? We have developed a new solution that allows the recognition of objects with different shapes using any type of monitor combined with an infrared touchscreen frame. Resting a solid cylinder on the screen rather than a cube, you can access different content via the application.
The results obtained are similar to the Samsung SUR40 (the old Microsoft Surface), but with a much more readily available technology, far less expensive and with the advantage of being able to use a monitor of any size.

Bookstore & touchscreen applications

Pharma stand to communicate the results of scientific results into cardiac dysfunction
We created an application for the iPad with which, through a quiz, the contents were transmitted to 2 monitors of 40"and 65" respectively
Quiz application with iPad with specially-produced custom graphics
Virtual Library where by touching the real books, their content was made available via a specially-created application
Configuration of 12 touch screen 12 MicroTiles™ placed under the scientific books
"Disease awareness" monitor for heart problems

EADV 2013 – Annual Congress of the European Academy of Dermatology and Venereology

Mix of technology solutions for a large stand in Istanbul

Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.

Technological equipment at the Venice Biennale

Installations and video production for Ance

While Studio Antonio Citterio and Partners in Milan created the project, we took care of the technological equipment of the Ance pavilion at the Venice Biennale. 
We produced a corporate video and managed the integration of hardware and software for an event that lasted two and a half months. Various transparent panels made of a special active film material hung in the pavilion. These panels could automatically become opaque for projecting video onto.


Interactive games and video walls for Sudler& Hennessey

In 2011, this major communications agency needed to set up a special stand.
We designed and built a multimedia stand with gestural interactivity (interactive video wall), digital signage (distribution of multimedia content on multiple monitors), kioskcommunication (multimedia totems with dedicated applications) and interactive games (driving simulation, complete with steering wheel).
We created the concept and content and co-ordinated the rental of technologies used.

Interactive wall for Cisco at SMAU

A “Memory” consisting of 29 Christie MicroTiles™

For its stand at SMAU 2013 Cisco chose to use an Interactive wall with 29 Christie MicroTiles™ to enhance their performance at the event.
Along with the installation, we took care of content development  and created an application with a game, Memory, which allowed delegated to “pair” Cisco solutions.
The solutions displayed on the videowall included: video conferencing; Unified Access, a converging network platform; Bizmall, a portal with solutions for SMEs; Unified Computing System; as well as a campaign to enhance the American multinational’s Facebook and Twitter accounts.

EAACI 2013 – European Academy of Allergy and Clinical Immunology

A wall of MicroTiles™ and LEDs at MICO in Milan

Novartis needed to create an innovative wall for a stand at the EAACI Milan. We designed and built a configuration with 24 MicroTiles™ formed into a videowall and decorated with small PVC tiles lit by LEDs. An application with two touch monitor 55″ has completed the stand.

Kiosk communication for stand

IntesaSanpaolo promoted the sale of tickets for Expo 2015 on its stand at the 2014 Assemblea Nazionale Comuni Italiani (Anci), a gathering of public officials from Italian cities, at Fieramilano City

The stand of the IntesaSanpaolo banking group at the Salone del Gusto in Turin, hosted a totem realized by Excogitare.
We produced the contentof the call to action, targeting users, who could also browse the “Created in Italy” portal that IntesaSanpaolo has produced to promote the tourism business of its partners for Expo.