Not only people had to learn how to work remotely during recent events.
Companies also had to face new distance-related challenges. With the ban on traveling to meetings, conferences or conventions, the ways to share information have changed.
Teams, Google Meet, Zoom and many others have filled most of the needs but a more sophisticated and engaging approach is needed to communicate, inform and train people inside and outside companies.
The virtual studio is an excellent solution to produce contents with greater presence, versatility, refinement, and professionalism to support the current communication needs.

An 8×3 metre touch wall with 80 Christie Microtiles supported the presentation to the ILO Board of Directors of the 8 main projects and related budget of the International Training and Improvement Center of ILO, the International Labor Organization (UN body).

The touch wall touch initially supported the presentation by the project managers and then ensured going into greater detail thanks to the consultation by the participants of the event.

Supplying the wall and the interactive app, created in just 15 days with the support of the ITCILO team, was a major challenge.

Objective: to make specialist interviews available in the lobby of a hotel where a Pharma Congress was being held in Rome.
Four touch wall with Christie Microtiles (rear projection video device) with laserscan allowed the participants at the conference to listen to snippets from various interviews on a dedicated portion of the screen. In collaboration with McCann Healthcare.

Application development and technology to enhance a “super-technological” Indesit oven. Objective: to involve the customer by generating an engagement activity – sending some entertaing photos, after having received a cake “cooked” virtually in the oven.

A video wall composed of 48 Christie Microtiles featured on the MSD stand for the national congress of SITI (Italian Society of Hygiene) in Riva del Garda.

Launch of a new collection of clothes in the greenhouse of Palazzo Serbelloni in Milan. Ledwall for a top night!

First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.

In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle.  The “Champions” photos then powered intense activity on the web.

In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks…  concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.

A solution with 60 Christie MicroTiles™ to highlight content and emphasise the partners of Altagamma, a Foundation that brings together high-level Italian cultural and creative companies.
Altagamma consequently decided take part in the Fuorisalone 2017 during Milan Design Week, at the Zegna studio. The official announcement of Alfa Romeo’s entry into the Foundation also took place during this event.

Cisco made the decision to use Christie MicroTiles™ at the Riccione Congress Hall, enhancing its Top Partners’ digital installations at the 2017 edition of the multinational’s annual get-together. The event provides an opportunity to explore the new challenges of digital transformation. 
A curved video wall and a number of 55-inch monitors brought high-impact staging to life.

Insert a “magic” token, turn the handle on the stove and take a mini-apple pie! We will capture your expression and your amazement with a photo or a gif sent by mail and which can be shared on social media. This is the application developed for and with MRM-McCann for the Indesit brand to create a truly special “vending machine”.

For Hermès we developed the app in various editions for a photo booth which takes centre-stage in a series of in-store events organized by the brand in Italy. Customers immortalized their own outfit with a snap, after choosing the brand’s accessories, with a flood of single and group photos.

Directly involved with PepsiCo US and working closely with the PepsiCo design department, headquarted in New York, Excogitare, Bluefactoryevents and Icet Studios created the space and audio, video and lighting installations for “MIX IT UP 2016 “at Superstudio 13 in Milan. An intriguing pop mix with design, music, fashion and culinary art, in collaboration with great talents from the international design industry such as Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italia Customs, Benjamin Hubert, Jeremy Scott, Design Group Italia and many others. 7 activities, 7 different concepts developed by 7 different designers for a single space, which experienced different moods with lights, sound and atmospheres, both during the day and night. An LED wall and monitors with interactive content, projections, lights, audio and VJ, with special effects including soap bubbles and smoke, were all followed by 360° recording, photo shoots and videos. The client’s trust in the team was reconfirmed for the 2017 edition with a new design in collaboration with Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job and Patricia Urquiola to offer an interactive and engaging showcase where the past, present and future converged in an exploration of how we eat and drink in a hyperconnected society. The project featured an LED wall, water screens, light effects, projections and DJ set.

We created a stand with 102 Christie MicroTiles™ for AR-CO Chemicals at the 2017 edition of Pulire, an international trade show for environmental hygiene products and technology. The stand featured three video walls in an original configuration.

A video wall solution composed of 24 MicroTiles™ with Christie multitouch iKit added zing to an interactive application created by Excogitare. The whole ensemble helped to enhance the collections of fine jewellery from the French fashion house.

The audio, video and lighting set-up that we have created for a major pharmaceutical meeting in Berlin in October 2015 made a big impact.
An introductory walk-in video was also produced.

We decided to use a large 16x5m LED wall to bring to life create a meeting in the cruise ship terminal at Copenhagen. The main feature of the wall was its huge, very bright windows.
We also provided audio, video and lighting services in the break-out rooms, marketplace and poster gallery.

We used 45 square metres of AOTO 3.5 mm LEDs, for 3 large screens and multiple touch monitors. We also created several of the interactive applications on the stand.
Among these, the “PASI Projector” is of particular interest. This is an interactive system to display psoriasis marks on the hand and forearm, thereby attempting to raise awareness among doctors participating in the conference of this often neglected disease.
The interaction was facilitated by means of a special monitor with object recognition and a projector with high luminosity.
The solution was designed and developed by Excogitare.

We provided some hi-tech “goodies” on the 145 square meter stand of a multinational pharma company at an international rheumatology congress in Rome. A high-performance interactive table was used to display publications and clinical studies with interactive routes generated by recognising objects. Excogitare  also developed an interactive app which an operator used to show exclusive materials to doctors. The tabled also featured a seamless 55″ monitor, the only one of its kind in the world, which allows an “unlimited” number of simultaneous touch points. The monitor also recognises objects via their shape and size as well as by markers. Since the monitor is seamless it is possible to connect more monitors to create interactive journeys.
Excogitare also created an interactive installation with 3 LED arches 2.6 metres in height. One of the arches was lined internally with a curved LED screen. (We also developed an app.) An emotional journey with video content was activated by a sensor that can detect visitors’ position. An engaging audio experience was employed directional speakers with ultrasound. The last arch offered insights to raise physicians’ awareness of rheumatoid arthritis through the use monitors.
The stand also hosted an animated sculpture (produced by Gruppo Interfiere) representing the operation of the molecule that causes the disease.

350 dermatologists from around the world spent two days listening to 16 speakers. Excogitare provided expertise, audio and video technology, and lighting. Electronic voting, video recordings, slide graphics, walk-ins and transitions were all supported by a large, 36 meter screen.

The super-projector was designed to make a high-impact when renting. It is ideal for large events and 3D mapping. Unique in its class, the super-projector offers unbeatable performance, lumens and dimensions. Boasting 4k 4096 × 2160 resolution with genuine TRULIFE technology, it offers excellent image quality, including HD, thanks to its internal Christie Upscaling processor. Easy handling ensures reduced time and costs when compared to inferior set-ups: the Christie weighs only 68kg as against 124kg for projectors of similar performance. It measures 96 x 60 x 30cm compared to the traditional 153 x 91 x 72cm. The super-projector features three 1.38” DLP chips and six lamps using Mercury technology, which makes it the quietest in its class. It also has a full range of lenses and is integrated with Christie’s Twist system. It can be positioned in different settings, thus compensating for design and staging constraints. It even allows distorted images to be mixed and corrected in multivision use or complex mapping. The super-projector is powered by a simple single-phase electrical source as opposed to an industrial, three-phase supply.

Excogitare also offers projectors such as the Christie 14K-M, less bright than the Boxer 30K, but with outstanding performance despite its compact size. It can be used in low-lighting environments and when only smaller projection screens are available.

Blue, a new and glamorous retail area for clothing and accessories on the lakefront of downtown Lugano near the new LAC cultural centre, houses a banner video made with 11 Christie DHD 675 projectors of 6000ANSI lumens. We developed the multimedia project, in collaboration with the architectural firm Spatium, with a forceful brief from the client to put the accent on innovation. We identified the best technological solution, installed projectors and created and produced the video content, which included managing graphics solutions at a resolution of 17,000 x 1,080 pixels. The various editions of the 30m x 2m video banner will, over time,develop various concepts that will focus both on works of art as well as on the products of the brands represented in the boutique.

For several years we have managed partners’ meetings, AGMs and EGMs for thisItalian banking group. In particular, we have handled the construction of the US facilities, including audio, video and lighting, as well as directing events. We have also been managed the televising of contributions via the multipoint videoconference link to various meeting locations. Events like these require absolute integrity, professionalism and organisation with thousands of people gathering to follow the reports on economic the group’s forecasts and to vote for the approval of the budget. We have managed several multipoint meetings, where up to 14,000 people have attended and voted simultaneously in five Italian cities.

In 2012, the City of Lugano wanted to give its citizens a special treat for the holidays.We made two videos, one dedicated to Christmas and one to celebrate the New Year, which were projected onto the facade of City Hall inpiazza della Riformain Lugano and were accompanied every 30 minutes for 15 days by “Christmas in the streets”, a series of initiatives organized by the city to celebrate Christmas. The 3D video mapping performance was staged with Emme, our technology partner for the Swiss territory.

Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.

Banca IntesaSanpaolo decided to try out Christie MicroTiles™ and commissioned from us a touchscreen video wall with I-kit (the multitouch application for Christie MicroTiles™).The video wall, made up of 24 MicroTiles, has been included in a booth in the exhibition area of ??the Rimini Meeting in late August.We also produced an interactive application to manage digital content, which allowed participants to experience IntesaSanpaolo’s “possible  world” through the words of ordinary folk and businesspeople.
The installation highlighted the bank’s role in the forthcoming Expo and some of Intesa’s cultural activities as well.

For the fourth year running, Excogitare took Christie MicroTiles™ to the BEA (Best Event Awards) Festival organised by ADC Group.
This year again, the Foyer of the Teatro Parenti in Milan featured an 8×2 metre video wall composed of 84 MicroTiles™. In collaboration with Clonwerk, which was responsible for content production and Filmmaster, in charge of design, the 48 videos of the short list candidates for the BEA Awards for the best event of the year, were again brought to life this year. Here are the pictures from the last two editions of this event

The Banco Popolare Group needed to upgrade the technology of its board rooms in Verona.
We integrated advanced technologies with high-tech, ergonomic furnishings created specifically for ease of use.
The design was developed in all phases (preliminary, final, and site supervision) and tailored to the peculiarity of the rooms both from the point of view of the architectural aesthetics as well as the technology.

Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.