Not only people had to learn how to work remotely during recent events.
Companies also had to face new distance-related challenges. With the ban on traveling to meetings, conferences or conventions, the ways to share information have changed.
Teams, Google Meet, Zoom and many others have filled most of the needs but a more sophisticated and engaging approach is needed to communicate, inform and train people inside and outside companies.
The virtual studio is an excellent solution to produce contents with greater presence, versatility, refinement, and professionalism to support the current communication needs.

An 8×3 metre touch wall with 80 Christie Microtiles supported the presentation to the ILO Board of Directors of the 8 main projects and related budget of the International Training and Improvement Center of ILO, the International Labor Organization (UN body).

The touch wall touch initially supported the presentation by the project managers and then ensured going into greater detail thanks to the consultation by the participants of the event.

Supplying the wall and the interactive app, created in just 15 days with the support of the ITCILO team, was a major challenge.

Objective: to make specialist interviews available in the lobby of a hotel where a Pharma Congress was being held in Rome.
Four touch wall with Christie Microtiles (rear projection video device) with laserscan allowed the participants at the conference to listen to snippets from various interviews on a dedicated portion of the screen. In collaboration with McCann Healthcare.

Application development and technology to enhance a “super-technological” Indesit oven. Objective: to involve the customer by generating an engagement activity – sending some entertaing photos, after having received a cake “cooked” virtually in the oven.

A video wall composed of 48 Christie Microtiles featured on the MSD stand for the national congress of SITI (Italian Society of Hygiene) in Riva del Garda.

Launch of a new collection of clothes in the greenhouse of Palazzo Serbelloni in Milan. Ledwall for a top night!

First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.

In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle.  The “Champions” photos then powered intense activity on the web.

In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks…  concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.

Cisco made the decision to use Christie MicroTiles™ at the Riccione Congress Hall, enhancing its Top Partners’ digital installations at the 2017 edition of the multinational’s annual get-together. The event provides an opportunity to explore the new challenges of digital transformation. 
A curved video wall and a number of 55-inch monitors brought high-impact staging to life.

Insert a “magic” token, turn the handle on the stove and take a mini-apple pie! We will capture your expression and your amazement with a photo or a gif sent by mail and which can be shared on social media. This is the application developed for and with MRM-McCann for the Indesit brand to create a truly special “vending machine”.

For Hermès we developed the app in various editions for a photo booth which takes centre-stage in a series of in-store events organized by the brand in Italy. Customers immortalized their own outfit with a snap, after choosing the brand’s accessories, with a flood of single and group photos.

Directly involved with PepsiCo US and working closely with the PepsiCo design department, headquarted in New York, Excogitare, Bluefactoryevents and Icet Studios created the space and audio, video and lighting installations for “MIX IT UP 2016 “at Superstudio 13 in Milan. An intriguing pop mix with design, music, fashion and culinary art, in collaboration with great talents from the international design industry such as Fabio Novembre, Karim Rashid, Lapo Elkann + Garage Italia Customs, Benjamin Hubert, Jeremy Scott, Design Group Italia and many others. 7 activities, 7 different concepts developed by 7 different designers for a single space, which experienced different moods with lights, sound and atmospheres, both during the day and night. An LED wall and monitors with interactive content, projections, lights, audio and VJ, with special effects including soap bubbles and smoke, were all followed by 360° recording, photo shoots and videos. The client’s trust in the team was reconfirmed for the 2017 edition with a new design in collaboration with Design Group Italia, Mathieu Lehanneur, Luca Nichetto, Fabio Novembre, Davide Oldani, Studio Job and Patricia Urquiola to offer an interactive and engaging showcase where the past, present and future converged in an exploration of how we eat and drink in a hyperconnected society. The project featured an LED wall, water screens, light effects, projections and DJ set.

We created a stand with 102 Christie MicroTiles™ for AR-CO Chemicals at the 2017 edition of Pulire, an international trade show for environmental hygiene products and technology. The stand featured three video walls in an original configuration.

The audio, video and lighting set-up that we have created for a major pharmaceutical meeting in Berlin in October 2015 made a big impact.
An introductory walk-in video was also produced.

We decided to use a large 16x5m LED wall to bring to life create a meeting in the cruise ship terminal at Copenhagen. The main feature of the wall was its huge, very bright windows.
We also provided audio, video and lighting services in the break-out rooms, marketplace and poster gallery.

We used 45 square metres of AOTO 3.5 mm LEDs, for 3 large screens and multiple touch monitors. We also created several of the interactive applications on the stand.
Among these, the “PASI Projector” is of particular interest. This is an interactive system to display psoriasis marks on the hand and forearm, thereby attempting to raise awareness among doctors participating in the conference of this often neglected disease.
The interaction was facilitated by means of a special monitor with object recognition and a projector with high luminosity.
The solution was designed and developed by Excogitare.

For a Bexsero stand during a medical conference which took place at the MiCo convention centre in Milan, one of the most important Pharma communication agencies, McCann Complete Medical, experienced MicroTiles™ with an interactive video wall and an impressive installation in the shape of a key

We provided some hi-tech “goodies” on the 145 square meter stand of a multinational pharma company at an international rheumatology congress in Rome. A high-performance interactive table was used to display publications and clinical studies with interactive routes generated by recognising objects. Excogitare  also developed an interactive app which an operator used to show exclusive materials to doctors. The tabled also featured a seamless 55″ monitor, the only one of its kind in the world, which allows an “unlimited” number of simultaneous touch points. The monitor also recognises objects via their shape and size as well as by markers. Since the monitor is seamless it is possible to connect more monitors to create interactive journeys.
Excogitare also created an interactive installation with 3 LED arches 2.6 metres in height. One of the arches was lined internally with a curved LED screen. (We also developed an app.) An emotional journey with video content was activated by a sensor that can detect visitors’ position. An engaging audio experience was employed directional speakers with ultrasound. The last arch offered insights to raise physicians’ awareness of rheumatoid arthritis through the use monitors.
The stand also hosted an animated sculpture (produced by Gruppo Interfiere) representing the operation of the molecule that causes the disease.

350 dermatologists from around the world spent two days listening to 16 speakers. Excogitare provided expertise, audio and video technology, and lighting. Electronic voting, video recordings, slide graphics, walk-ins and transitions were all supported by a large, 36 meter screen.

A festive evening in collaboration with Sartoria della musica at the Hotel Principe di Savoia in Milan marked the occasion of Kazakhstan’s national day, forming part of the Expo2015 events. Excogitare supplied a 6.5 metre LED screen and video with monitors and remotely-controlled camera.

Blue, a new and glamorous retail area for clothing and accessories on the lakefront of downtown Lugano near the new LAC cultural centre, houses a banner video made with 11 Christie DHD 675 projectors of 6000ANSI lumens. We developed the multimedia project, in collaboration with the architectural firm Spatium, with a forceful brief from the client to put the accent on innovation. We identified the best technological solution, installed projectors and created and produced the video content, which included managing graphics solutions at a resolution of 17,000 x 1,080 pixels. The various editions of the 30m x 2m video banner will, over time,develop various concepts that will focus both on works of art as well as on the products of the brands represented in the boutique.

For several years we have managed partners’ meetings, AGMs and EGMs for thisItalian banking group. In particular, we have handled the construction of the US facilities, including audio, video and lighting, as well as directing events. We have also been managed the televising of contributions via the multipoint videoconference link to various meeting locations. Events like these require absolute integrity, professionalism and organisation with thousands of people gathering to follow the reports on economic the group’s forecasts and to vote for the approval of the budget. We have managed several multipoint meetings, where up to 14,000 people have attended and voted simultaneously in five Italian cities.

Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.

Banca IntesaSanpaolo decided to try out Christie MicroTiles™ and commissioned from us a touchscreen video wall with I-kit (the multitouch application for Christie MicroTiles™).The video wall, made up of 24 MicroTiles, has been included in a booth in the exhibition area of ??the Rimini Meeting in late August.We also produced an interactive application to manage digital content, which allowed participants to experience IntesaSanpaolo’s “possible  world” through the words of ordinary folk and businesspeople.
The installation highlighted the bank’s role in the forthcoming Expo and some of Intesa’s cultural activities as well.

We provide integrated solutions for communications and technology: multimedia productions, audiovisual rental and special applications. Our strengths are our creativity, reliability and expertise. We support Novartis in internal meetings, conferences, stands, congresses and symposia with commitment and passion both in Europe and worldwide.

In June 2014 Novartis asked us to create a stand for the International Congress of Allergology EAACI Copenhagen to coordinate local suppliers of audio and video technology for symposiums with 400 doctors. We designed and created a 100m² stand, with a “simple” interactive where two handsets – operated with an Arduino interface card – enabled different content to appear on two 46″monitors. An area with a large screen size of 3.6 meters x 2.7 meters, composed of 81 Christie MicroTiles™, completed the visual concept of the stand.

Ansaldo STS needed to connect 40 video conferencing room systemswith the guarantee of highly advanced functionality.
We designed and built the Telepresence network that, thanks to a complex videonetworking”core”, permitted multi-video conferencing, calls to and from the ISDN network, a centralized address book, video recordings of events and access to an IVR video to facilitate use.
Our Project Management activities also included liaising with British Telecom to realize the MPLS network to support the Telepresence network.

Once again, on the occasion of an important event, this time in Cologne in Germany, we used the technique of multi-screen projection that allowed us to recreate a dynamic environment where the images projected became the true stars of the venue.
We took care of the production for 7 screens, as well as directing and co-ordinating the event and installing  the visual display system.

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

Christie Digital Systems, one of the world’s largest manufacturers of projection systems and in particular the producer of MicroTiles™, created an amazing Lobby for its headquarters in Los Angeles featuring 108 Christie MicroTiles™, a rear projection video display in high resolution that can be configured like “Lego^®” bricks.
The installation was created on a curved wall with the ability to update content in real time. The production with a resolution of 23,760 x 2,700 pixels, the equivalent of 30 HD displays or 8 4K displays. As Christie’s partner and a MicroTiles™ expert we produce customized  content and offers solutions for hire employing this incredible technology.

“The event is next week, we do not know what the structure is or what the set will be like until the last moment.  Can you get something ready?”
How many times have we heard this from the client?
We built a library of content: from graphic games, lights, strobe effects, buildings collapsing, vegetation sprouting  and so on and so forth. Some of our generic graphics can be easily customized with bespoke colours, logos or shapes inspired by the event. Using special software we can map a variety of generic content onto the set, making it seem to move, spin around or disappear completely – with only a day’s notice, if required.
We can also stream live content or project interactive content and map it directly onto the set.

We created a stand of 60 square meters: it was small but packed full of activities. We also co-ordinated local suppliers of audio and video technology for several symposia. For the stand we have created a “virtual tree” – a multimedia installation formed from 10 iPads which 110 users interacted with. We even set up an augmented reality corner. The iPad application was designed to visualize the results of a satisfaction questionnaire in real time. After answering a questionnaire the user could check how their feedback related to that of the nine other participants. The interaction was handled by a local server which controlled the iPads via wi-fi. Meanwhile, augmented reality was used with two iMacs and two printed books displaying scientific content. The pages of the books were fitted with electronic tags. Two web cams were installed into a pair of table lamps that shone on the books. The user could browse the book and when the web cam read a tag, its content appeared on the computer monitors as a 3D animation. The stand also featured two 55″ monitors, where related content could be accessed and controlled using an iPad. The backdrop of the stand was dedicated to medical topics with monitors displaying videos and questionnaires.

For the fourth year running, Excogitare took Christie MicroTiles™ to the BEA (Best Event Awards) Festival organised by ADC Group.
This year again, the Foyer of the Teatro Parenti in Milan featured an 8×2 metre video wall composed of 84 MicroTiles™. In collaboration with Clonwerk, which was responsible for content production and Filmmaster, in charge of design, the 48 videos of the short list candidates for the BEA Awards for the best event of the year, were again brought to life this year. Here are the pictures from the last two editions of this event

The Banco Popolare Group needed to upgrade the technology of its board rooms in Verona.
We integrated advanced technologies with high-tech, ergonomic furnishings created specifically for ease of use.
The design was developed in all phases (preliminary, final, and site supervision) and tailored to the peculiarity of the rooms both from the point of view of the architectural aesthetics as well as the technology.

ALTANA Pharma was Excogitare’s first client in the pharmaceutical sector in 2001 when it was still called BykGulden, until 2008 when the company was acquired by a Danish pharmaceutical firm. Working for ALTANA Pharma has been very useful in terms of the experience it offered us as a launch pad for the international market. In those years, we realized that we could compete with other agencies at the international level by offering expertise and flexibility. We have been involved with numerous stands, interactive installations, symposia, internal meetings and special events with ALTANAPharma.

We have been responsible for setting up audio, video as well asvideo conference system for many boardrooms and auditoriums in the headquarters of the Banco Popolare Group. The audio and video systems are all “IP addressable”, which allows them to be accessed via the web. We installed a Crestron automation solution in every room which allows every single element of the system to be controlled and scenarios dedicated to different moments of the meeting to be accessed with a single click. The speaker is also the director of the event and gains access to all features and scenarios available. In addition to the design and construction of the hardware, we also take care of the remote support and maintenance and constantly update all the technology.

Novartis needed a particularly innovativestand.
For the first time in Europe we used i-kit, the multitouchapplication realized by Christie MicroTiles™ (a new rear projection video display) to present scientific data, with a configuration of 3×6 MicroTiles™ giving a total resolution of 1080 x 3240 pixels. In addition to this display the stand featured an interactive LCD tabletop a 55″ LED screen which allowed participants to interact in real time with dedicated content and engage with the product campaign through an entertaining puzzle.

Novartis required an especially information-rich stand. We created a videowall using 58 Christie MicroTiles™ (a new type of video display using rear projection) combined An eye-catching irregular composition, and supported by a media player with 4x Full HD resolution, making it possible to display rich content with high quality video. The specially designed graphics and the highly innovative Christie MicroTiles™ engaged participants and persuaded them to stay longer on the stand

With a picturesque location, the terminal for cruise ships from the local harbour with 350 pax, the plenary hall was enhanced with a large stage and a 15×8 meter screen with 4 projectors of 20,000 ANSI lumens managed media by a server and graphics mixer. We used projections and lighting to create a stunning and unique  atmosphere. Each brand presented their product using their own creative ideas, which produced  a very complex mix of communication and performances: from dance to storytelling.
We also added magic to the gala dinner with lights, live music and special effects.

This was the first global meeting of Novartis’s Dermatology Division and where the “Skin to live in” campaign was presented. For the plenary we created three large white walls on which we showed different projection layouts depending on the presentation. For the staging we used 5 20,000 ANSI lumens projectors, lights, audio and related control rooms. To emphasize the content being presented, we created an application with which it was possible to write keywords and then project them on the screens at the critical moment.

For over 15 years we have supported  this customer in their choice of technology, plant design and installation of the monitors that guide the audience with programme and location information as well as displaying advertising messages.
We have installed and maintain hundreds of monitors ranging in size from 37″ to 65″ in over 20 multiplexes in Abruzzo, Calabria, Campania, Emilia Romagna, Lazio, Liguria, Lombardy, Piedmont, Puglia, Tuscany and Sardinia.

Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.

While Studio Antonio Citterio and Partners in Milan created the project, we took care of the technological equipment of the Ance pavilion at the Venice Biennale. 
We produced a corporate video and managed the integration of hardware and software for an event that lasted two and a half months. Various transparent panels made of a special active film material hung in the pavilion. These panels could automatically become opaque for projecting video onto.

Novartis needed to create an innovative wall for a stand at the EAACI Milan. We designed and built a configuration with 24 MicroTiles™ formed into a videowall and decorated with small PVC tiles lit by LEDs. An application with two touch monitor 55″ has completed the stand.

Hermès needed to create a special atmosphere for the opening of their new sales point in Varese. A spectacular party in the piazza under a marquee specially made for the occasion featured the projection of live images of the evening and combined to made the atmosphere even more exciting.We were in charge of displaying video recordings and a live feed from the event on the big screen.
We also handled the post-production of a promotional film for the new store.

We offer a Wi-Fi coverage service within a stadium or arena for a huge audience. How many times has it happened while watching a concert or a sporting event that attendees have not been able to share the emotion of the moment with friends because their smartphone reads “Cannot connect to the internet. Try again …”? We can guarantee Wi-Fi coverage to an audience of between 5,000 and 60,000 people. The system provides simultaneous access to 75% of those present, making network, web applications and active contentavailable.

This was a glitzy event in the heart of Milan. It was carefully staged with elaborate set design, lighting, projections, sound effects and a small stage for the guests of honour.
We managed the video production and installation in all its phases, as well as co-ordinating and directing the event.

In collaboration with an architectural firm in Milan, we inaugurated the Segis showroom in the heart of Milan.
We oversaw the technical design of one of the showroom spaces and the production of a movie in high resolution for the projection screens.

The stand of the IntesaSanpaolo banking group at the Salone del Gusto in Turin, hosted a totem realized by Excogitare.
We produced the contentof the call to action, targeting users, who could also browse the “Created in Italy” portal that IntesaSanpaolo has produced to promote the tourism business of its partners for Expo.

Vibram also chose for the first time Christie MicroTiles™ with a configuration that has reproduced the shape of the company’s logo with 52 MicroTiles™ for the firm’s Christmas dinner, held specially for its partners in Montebelluna, Treviso. To celebrate with all their employees at the Albizzate factory in Varese, Vibram chose a solution which involved projecting onto four large screens in Milan. We provided both solutions and the highly effective content production was prepared directly by the customer.