Blue, a new and glamorous retail area for clothing and accessories on the lakefront of downtown Lugano near the new LAC cultural centre, houses a banner video made with 11 Christie DHD 675 projectors of 6000ANSI lumens. We developed the multimedia project, in collaboration with the architectural firm Spatium, with a forceful brief from the client to put the accent on innovation. We identified the best technological solution, installed projectors and created and produced the video content, which included managing graphics solutions at a resolution of 17,000 x 1,080 pixels. The various editions of the 30m x 2m video banner will, over time,develop various concepts that will focus both on works of art as well as on the products of the brands represented in the boutique.