Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.