In 2000, during the Christmas holidays, via Montenapoleone was decked out in a very particular way. The studio of architects Ravelli&Castagna conceived the project, Bloomberg sponsored the event and we were in charge of the taken care of the executive part,  realising6 multimedia totems each consisting of 4 28” monitors 28, 1 42” plasma monitor and a video server for managing the effects.
For the entire day the totems showed Christmas-themedmultiscreen movies specially produced by us for the occasion. A live feed from the Bloomberg satellite channel was also screened on the totems.