Novartis needed a particularly innovativestand.
For the first time in Europe we used i-kit, the multitouchapplication realized by Christie MicroTiles™ (a new rear projection video display) to present scientific data, with a configuration of 3×6 MicroTiles™ giving a total resolution of 1080 x 3240 pixels. In addition to this display the stand featured an interactive LCD tabletop a 55″ LED screen which allowed participants to interact in real time with dedicated content and engage with the product campaign through an entertaining puzzle.