Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.