This was the first global meeting of Novartis’s Dermatology Division and where the “Skin to live in” campaign was presented. For the plenary we created three large white walls on which we showed different projection layouts depending on the presentation. For the staging we used 5 20,000 ANSI lumens projectors, lights, audio and related control rooms. To emphasize the content being presented, we created an application with which it was possible to write keywords and then project them on the screens at the critical moment.
