We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.