Web Apps & Cloud

A website is not only a showcase for a product or a company, but also a tool to develop dedicated applications and services. We use the language of the web and the network to create interactions and share experiences in real time.

EXCOGITARE REACHES THE CHAMPIONS LEAGUE FINAL

Second year running with PepsiCo for hospitality at the event

First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.

In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle.  The “Champions” photos then powered intense activity on the web.

In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks…  concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.

DRIVING ENGAGEMENT WITH A PHOTO BOOTH

Simple, easy-to-use app guarantees success

Insert a “magic” token, turn the handle on the stove and take a mini-apple pie! We will capture your expression and your amazement with a photo or a gif sent by mail and which can be shared on social media. This is the application developed for and with MRM-McCann for the Indesit brand to create a truly special “vending machine”.

For Hermès we developed the app in various editions for a photo booth which takes centre-stage in a series of in-store events organized by the brand in Italy. Customers immortalized their own outfit with a snap, after choosing the brand’s accessories, with a flood of single and group photos.

Mix tecnologico per evento Pharma

Eular 2015

Congresso internazionale reumatologia a Roma, stand di 145 mq per multinazionale Pharma dove abbiamo fornito alcune “chicche” tecnologiche. Un tavolo interattivo molto performante ha reso disponibili pubblicazioni scientifiche e studi clinici con percorsi interattivi generati dal riconoscimento degli oggetti. Excogitare ha sviluppato anche l’App interattiva dove un’operatrice ha illustrato ai medici materiale riservato. Il tavolo ha ospitato un monitor 55” seamless (unico al mondo) che consente un numero “illimitato” di tocchi simultanei e il riconoscimento di oggetti per forma e dimensione ma anche tramite “marker”. Il monitor è seamless quindi è possibile unire di più monitor per percorsi interattivi unici. 
Excogitare inoltre ha realizzato (sviluppandone anche l’app) un’installazione interattiva con 3 archi alti 2,60mt di cui 2 rivestiti internamente con uno schermo a LED curvo. Un percorso emozionale con contenuti video attivati da un sensore di posizione e un audio di impatto ottenuto grazie all’utilizzo di speaker direzionali ad ultrasuoni. L’ultimo arco ha proposto approfondimenti per sensibilizzare i medici sull’artrite reumatoide con l’utilizzo di monitor touchscreen.
Lo stand ha ospitato anche una scultura “in movimento” (realizzata da Gruppo Interfiere), che ha rappresentato il meccanismo di attivazione della molecola responsabile della malattia. 

36 meter projection for 400 doctors

Urticaria Global Forum 2014. First international for urticaria (hives)
We provided all the technology for the plenary session
We also produced the content, managed the display and created animations, transitions and walk-ins
We made a post-event application after the eventto synchronize slides, reports andother online for non-attendees
We also provided the technology for 8 workshops
We have experimented a new edge-to-edge modular system to mount standard projection drape on truss

Banco Popolare Group

Partners’ meetings in 5 cities

For several years we have managed partners’ meetings, AGMs and EGMs for thisItalian banking group. In particular, we have handled the construction of the US facilities, including audio, video and lighting, as well as directing events. We have also been managed the televising of contributions via the multipoint videoconference link to various meeting locations. Events like these require absolute integrity, professionalism and organisation with thousands of people gathering to follow the reports on economic the group’s forecasts and to vote for the approval of the budget. We have managed several multipoint meetings, where up to 14,000 people have attended and voted simultaneously in five Italian cities.

Videonetworking

Multipoint videoconferencing for Ansaldo STS

Ansaldo STS needed to connect 40 video conferencing room systemswith the guarantee of highly advanced functionality.
We designed and built the Telepresence network that, thanks to a complex videonetworking”core”, permitted multi-video conferencing, calls to and from the ISDN network, a centralized address book, video recordings of events and access to an IVR video to facilitate use.
Our Project Management activities also included liaising with British Telecom to realize the MPLS network to support the Telepresence network.

EADV 2014 Annual Congress of the European Academy of Dermatology and Venereology

Two stands and a symposium

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

European Cystic Fibosis Society (ECFS) Göteborg 2014

Stand and workshops for 800 participants

We created a stand of 60 square meters: it was small but packed full of activities. We also co-ordinated local suppliers of audio and video technology for several symposia. For the stand we have created a “virtual tree” – a multimedia installation formed from 10 iPads which 110 users interacted with. We even set up an augmented reality corner. The iPad application was designed to visualize the results of a satisfaction questionnaire in real time. After answering a questionnaire the user could check how their feedback related to that of the nine other participants. The interaction was handled by a local server which controlled the iPads via wi-fi. Meanwhile, augmented reality was used with two iMacs and two printed books displaying scientific content. The pages of the books were fitted with electronic tags. Two web cams were installed into a pair of table lamps that shone on the books. The user could browse the book and when the web cam read a tag, its content appeared on the computer monitors as a 3D animation. The stand also featured two 55″ monitors, where related content could be accessed and controlled using an iPad. The backdrop of the stand was dedicated to medical topics with monitors displaying videos and questionnaires.

B-One

The new way to do proximity marketing

Notify your customers of special offers, update them about new products and share interactive content with them based on their proximity to the items in your store.
Get useful statistics, track the route taken by customers through the store and the articles they have looked at. When customers leave the store, take the opportunity to gain their loyalty and invite them to come back. B-One does all this and much more. Discover all the benefits it can bring to your business. Share your position at trade fairs with potential customers and guide them to your stand. Distribute digital catalogues and promotional gifts by leveraging the power of B-One. And you can ensure the loyalty of your customers as they exit in order to continue the marketing activities for products or to share customized news even when they are far away from you.
All this is now possible thanks to the interaction between your smartphone and small programmable devices called Beacon.

BMW Financial Services

Multimedia kiosks in BMW dealerships

In 2013, BMW Financial Services chosen us to launch Digital Signage, starting in Italy, throughout its network of sales outlets. We selected and installed 100 multimedia kiosks in 100 dealerships, supporting  BMW in its choice of hardware and software solutions. We manage all the totems via the cloud and are look after content, care and maintenance. We will work alongside BMW Financial Services for three years in the production of “centrally” managed content while for “local” content we have realized a CMS system that allows dealers to manage individual promotions and events.


Friendlyway Totem

Each Friendlyway Welcome Totem monitor is equipped with a 32″ touchscreen, a proximity sensor, stereo audio, a multimedia PC and the software solution Friendlyway Secure Browser & Player.

Thanks to this project, we were among the four finalists of the InAVation Awards 2013 in the category “best retail installation”

Multimedia kiosks in BMW dealerships

In 2013, BMW Financial Services chosen us to launch Digital Signage, starting in Italy, throughout its network of sales outlets. We selected and installed 100 multimedia kiosks in 100 dealerships, supporting  BMW in its choice of hardware and software solutions. We manage all the totems via the cloud and are look after content, care and maintenance. We will work alongside BMW Financial Services for three years in the production of “centrally” managed content while for “local” content we have realized a CMS system that allows dealers to manage individual promotions and events.


Friendlyway Totem

Each Friendlyway Welcome Totem monitor is equipped with a 32″ touchscreen, a proximity sensor, stereo audio, a multimedia PC and the software solution Friendlyway Secure Browser & Player.

Thanks to this project, we were among the four finalists of the InAVation Awards 2013 in the category “best retail installation”

GBP Board Room

Tailor-made technology

The Banco Popolare Group needed to upgrade the technology of its board rooms in Verona.
We integrated advanced technologies with high-tech, ergonomic furnishings created specifically for ease of use.
The design was developed in all phases (preliminary, final, and site supervision) and tailored to the peculiarity of the rooms both from the point of view of the architectural aesthetics as well as the technology.

New GBP conference hall: high-tech solutions

Meetings with state-of-art technology

We have been responsible for setting up audio, video as well asvideo conference system for many boardrooms and auditoriums in the headquarters of the Banco Popolare Group. The audio and video systems are all “IP addressable”, which allows them to be accessed via the web. We installed a Crestron automation solution in every room which allows every single element of the system to be controlled and scenarios dedicated to different moments of the meeting to be accessed with a single click. The speaker is also the director of the event and gains access to all features and scenarios available. In addition to the design and construction of the hardware, we also take care of the remote support and maintenance and constantly update all the technology.

Bookstore & touchscreen applications

Pharma stand to communicate the results of scientific results into cardiac dysfunction
We created an application for the iPad with which, through a quiz, the contents were transmitted to 2 monitors of 40"and 65" respectively
Quiz application with iPad with specially-produced custom graphics
Virtual Library where by touching the real books, their content was made available via a specially-created application
Configuration of 12 touch screen 12 MicroTiles™ placed under the scientific books
"Disease awareness" monitor for heart problems

EADV 2013 – Annual Congress of the European Academy of Dermatology and Venereology

Mix of technology solutions for a large stand in Istanbul

Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.

Telepresence network

Telepresence for Finmeccanica

Finmeccanica needed to connect 11 rooms and required advanced technical features. We coordinated the creation of the network of Telepresence Rooms as the Local Project Manager, coordinating the telepresence rooms for Rome and Naples. The network was created with TANDBERG, now part of Cisco, who we work with as a Professional Services Consultant. Thanks to a complex videonetworking “core”, the network of  Telepresence rooms permitted multi-video conferencing, calls to and from the ISDN network, a centralized address book, video recordings of events and access to an IVR video to facilitate use. Our Project Management activities also included liaising with Verizon to realize the network and provide support.

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