Retail areas

Here is a selection of our most interesting projects that have allowed us to imagine or reinterpret retail areas where the consumer will be involved, cosseted and amazed.

NEW WINDOW DISPLAY FOR DIOR IN ROME E MILAN

Arte’s Neon, our clients, has a long history of creating displays for the most-established fashion brands. And now they have commissioned us for the second time to update the LED walls which feature in two leading Italian stores.

DRIVING ENGAGEMENT WITH A PHOTO BOOTH

Simple, easy-to-use app guarantees success

Insert a “magic” token, turn the handle on the stove and take a mini-apple pie! We will capture your expression and your amazement with a photo or a gif sent by mail and which can be shared on social media. This is the application developed for and with MRM-McCann for the Indesit brand to create a truly special “vending machine”.

For Hermès we developed the app in various editions for a photo booth which takes centre-stage in a series of in-store events organized by the brand in Italy. Customers immortalized their own outfit with a snap, after choosing the brand’s accessories, with a flood of single and group photos.

PROFESSIONAL OLED MONITORS

New double-sided OLED LG monitors: two sides, only 0.7mm thick

OLED screens are now a reality and are starting to be mass-produced for the professional market. We offer double-sided 55″ monitors from LG, available to buy or hire. With a thickness of only 7.9 mm, the two sides of the monitor can also handle different content.Extremely bright, high-performance and ultra-thin, black hues appear really black and the content is visible from all angles. They’re definitely worth trying.Excogitare: the rental experts for all your events.

New luxury store in Lugano

A 30-meter banner for a new concept

Blue, a new and glamorous retail area for clothing and accessories on the lakefront of downtown Lugano near the new LAC cultural centre, houses a banner video made with 11 Christie DHD 675 projectors of 6000ANSI lumens. We developed the multimedia project, in collaboration with the architectural firm Spatium, with a forceful brief from the client to put the accent on innovation. We identified the best technological solution, installed projectors and created and produced the video content, which included managing graphics solutions at a resolution of 17,000 x 1,080 pixels. The various editions of the 30m x 2m video banner will, over time,develop various concepts that will focus both on works of art as well as on the products of the brands represented in the boutique.

All-round technology for Versace

International tech setups

Versace asked us to create various solutions for their head offices and stores throughout Europe.
We provided productions with multimedia technologies for fashion shows, multimedia systems for the Vetrastreet theatre in Milan, as well as for the stores in Venice, Florence, Rome, London, Paris and for some showrooms.
Excogitare has also realized multimedia installations for the board room of Versace’s HQ in via Borgospesso in Milan. We also set up a monitor system in the reception and equipped the meeting room with technology hidden from view by custom-made leather panels as part of the bespoke interior design project

B-One

The new way to do proximity marketing

Notify your customers of special offers, update them about new products and share interactive content with them based on their proximity to the items in your store.
Get useful statistics, track the route taken by customers through the store and the articles they have looked at. When customers leave the store, take the opportunity to gain their loyalty and invite them to come back. B-One does all this and much more. Discover all the benefits it can bring to your business. Share your position at trade fairs with potential customers and guide them to your stand. Distribute digital catalogues and promotional gifts by leveraging the power of B-One. And you can ensure the loyalty of your customers as they exit in order to continue the marketing activities for products or to share customized news even when they are far away from you.
All this is now possible thanks to the interaction between your smartphone and small programmable devices called Beacon.

BMW Financial Services

Multimedia kiosks in BMW dealerships

In 2013, BMW Financial Services chosen us to launch Digital Signage, starting in Italy, throughout its network of sales outlets. We selected and installed 100 multimedia kiosks in 100 dealerships, supporting  BMW in its choice of hardware and software solutions. We manage all the totems via the cloud and are look after content, care and maintenance. We will work alongside BMW Financial Services for three years in the production of “centrally” managed content while for “local” content we have realized a CMS system that allows dealers to manage individual promotions and events.


Friendlyway Totem

Each Friendlyway Welcome Totem monitor is equipped with a 32″ touchscreen, a proximity sensor, stereo audio, a multimedia PC and the software solution Friendlyway Secure Browser & Player.

Thanks to this project, we were among the four finalists of the InAVation Awards 2013 in the category “best retail installation”

Multimedia kiosks in BMW dealerships

In 2013, BMW Financial Services chosen us to launch Digital Signage, starting in Italy, throughout its network of sales outlets. We selected and installed 100 multimedia kiosks in 100 dealerships, supporting  BMW in its choice of hardware and software solutions. We manage all the totems via the cloud and are look after content, care and maintenance. We will work alongside BMW Financial Services for three years in the production of “centrally” managed content while for “local” content we have realized a CMS system that allows dealers to manage individual promotions and events.


Friendlyway Totem

Each Friendlyway Welcome Totem monitor is equipped with a 32″ touchscreen, a proximity sensor, stereo audio, a multimedia PC and the software solution Friendlyway Secure Browser & Player.

Thanks to this project, we were among the four finalists of the InAVation Awards 2013 in the category “best retail installation”

The Space Cinemas

Multiscreen for Italian multiplex cinema

For over 15 years we have supported  this customer in their choice of technology, plant design and installation of the monitors that guide the audience with programme and location information as well as displaying advertising messages.
We have installed and maintain hundreds of monitors ranging in size from 37″ to 65″ in over 20 multiplexes in Abruzzo, Calabria, Campania, Emilia Romagna, Lazio, Liguria, Lombardy, Piedmont, Puglia, Tuscany and Sardinia.

Base blu

Inauguration of the new Hermès store in Varese

Hermès needed to create a special atmosphere for the opening of their new sales point in Varese. A spectacular party in the piazza under a marquee specially made for the occasion featured the projection of live images of the evening and combined to made the atmosphere even more exciting.We were in charge of displaying video recordings and a live feed from the event on the big screen.
We also handled the post-production of a promotional film for the new store.

Open house

Glam party in Milan for Monte Grappa

This was a glitzy event in the heart of Milan. It was carefully staged with elaborate set design, lighting, projections, sound effects and a small stage for the guests of honour.
We managed the video production and installation in all its phases, as well as co-ordinating and directing the event.

Multi-screen projection in Milan

An explosion of design, a voyage into the Segis universe

In collaboration with an architectural firm in Milan, we inaugurated the Segis showroom in the heart of Milan.
We oversaw the technical design of one of the showroom spaces and the production of a movie in high resolution for the projection screens.