We provided some hi-tech “goodies” on the 145 square meter stand of a multinational pharma company at an international rheumatology congress in Rome. A high-performance interactive table was used to display publications and clinical studies with interactive routes generated by recognising objects. Excogitare  also developed an interactive app which an operator used to show exclusive materials to doctors. The tabled also featured a seamless 55″ monitor, the only one of its kind in the world, which allows an “unlimited” number of simultaneous touch points. The monitor also recognises objects via their shape and size as well as by markers. Since the monitor is seamless it is possible to connect more monitors to create interactive journeys.
Excogitare also created an interactive installation with 3 LED arches 2.6 metres in height. One of the arches was lined internally with a curved LED screen. (We also developed an app.) An emotional journey with video content was activated by a sensor that can detect visitors’ position. An engaging audio experience was employed directional speakers with ultrasound. The last arch offered insights to raise physicians’ awareness of rheumatoid arthritis through the use monitors.
The stand also hosted an animated sculpture (produced by Gruppo Interfiere) representing the operation of the molecule that causes the disease.