Pharma

See a selection of our most exciting projects for the pharmaceutical sector.

Simulating the degree of severity of psoriasis

The set-up of a stand for a major pharmaceutical company in an international congress of Dermatology (EADV 2015) in Copenhagen.

We used 45 square metres of AOTO 3.5 mm LEDs, for 3 large screens and multiple touch monitors. We also created several of the interactive applications on the stand.
Among these, the “PASI Projector” is of particular interest. This is an interactive system to display psoriasis marks on the hand and forearm, thereby attempting to raise awareness among doctors participating in the conference of this often neglected disease.
The interaction was facilitated by means of a special monitor with object recognition and a projector with high luminosity.
The solution was designed and developed by Excogitare.

McCann Complete Medical experiments with Microtiles

For a Bexsero stand during a medical conference which took place at the MiCo convention centre in Milan, one of the most important Pharma communication agencies, McCann Complete Medical, experienced MicroTiles™ with an interactive video wall and an impressive installation in the shape of a key

Mix tecnologico per evento Pharma

Eular 2015

Congresso internazionale reumatologia a Roma, stand di 145 mq per multinazionale Pharma dove abbiamo fornito alcune “chicche” tecnologiche. Un tavolo interattivo molto performante ha reso disponibili pubblicazioni scientifiche e studi clinici con percorsi interattivi generati dal riconoscimento degli oggetti. Excogitare ha sviluppato anche l’App interattiva dove un’operatrice ha illustrato ai medici materiale riservato. Il tavolo ha ospitato un monitor 55” seamless (unico al mondo) che consente un numero “illimitato” di tocchi simultanei e il riconoscimento di oggetti per forma e dimensione ma anche tramite “marker”. Il monitor è seamless quindi è possibile unire di più monitor per percorsi interattivi unici. 
Excogitare inoltre ha realizzato (sviluppandone anche l’app) un’installazione interattiva con 3 archi alti 2,60mt di cui 2 rivestiti internamente con uno schermo a LED curvo. Un percorso emozionale con contenuti video attivati da un sensore di posizione e un audio di impatto ottenuto grazie all’utilizzo di speaker direzionali ad ultrasuoni. L’ultimo arco ha proposto approfondimenti per sensibilizzare i medici sull’artrite reumatoide con l’utilizzo di monitor touchscreen.
Lo stand ha ospitato anche una scultura “in movimento” (realizzata da Gruppo Interfiere), che ha rappresentato il meccanismo di attivazione della molecola responsabile della malattia. 

Big screen for dermatology congress

Dublin Convention Centre, June 2015,

350 dermatologists from around the world spent two days listening to 16 speakers. Excogitare provided expertise, audio and video technology, and lighting. Electronic voting, video recordings, slide graphics, walk-ins and transitions were all supported by a large, 36 meter screen.

36 meter projection for 400 doctors

Urticaria Global Forum 2014. First international for urticaria (hives)
We provided all the technology for the plenary session
We also produced the content, managed the display and created animations, transitions and walk-ins
We made a post-event application after the eventto synchronize slides, reports andother online for non-attendees
We also provided the technology for 8 workshops
We have experimented a new edge-to-edge modular system to mount standard projection drape on truss

ECFC 2013 – European Conference on Cystic Fibrosis

A thousand people against 10,000 bacteria

Novartis required a stand to communicate the characteristics of a specific product.A game created for a major pharmaceutical company featuring an iPad and MicroTiles™ proved very popular with the 1100 players who took part in killing approximately 10,000 bacteria by hurling foam balls at a wall composed of 35 MicroTiles™. The game united individual players or pairs in a virtual battle against the bacterium “Pseudomonas aeruginosa”, the major cause of serious damage from cystic fibrosis, with the drug for the treatment of the disease. In addition to killing the bacteria, the game also included several striking, symbolic features, which enhanced the action of the players. The features of the game included:on-stand registration via iPad; issuing the “weapons”, the foam balls; players’ names and scores on the MicroTiles™ wall; and a match lasting 30 seconds with a free prize for the winner. The game produced great customer satisfaction and attracted a high number of participants and the client has decided to replicate the game at a future event.All the technology and digital content created for the stand, was realized by us.

12 plasma screens form the bow of a submarine

A journey into the human body

We took care of the system design and production of 12 animations in 3D, each synchronized to a video server with high capacity remote control.
The audio and soundtrack were produced in Dolby Surround 5.1.
The resources available in 2001 for this type of multivision were very different from this of today. In those years it was a real challenge and an ambitious project that certainly gave us the opportunity to develop a unique experience in this field. This was a project that is still talked about today and was a source of pride for the whole team.

An internal meeting full of activities and emotions

Incentive session with ten edited montages in real time in Miami, FL

ALTANA Pharma asked us to organize an incentivesession for 100 participants. There were ten groups, each given a theme and one afternoon to create a short film.
We prepared a kit with everything needed to create a movie and a detailed guide for each of the participants. Each team was given a map and a van with a guide. Each person could choose a role and for each role there was an envelope containing tools and instructions: the director, the cinematographer, the screenwriter, the sound engineer, the cameraman, etc. A team of six editors were waiting for on their return and in the space of a few hours they put together the 10 films that were screened and received awards during a gala dinner.
This type of incentive session, organized back in 2003, which was already complex enough to organize presented even more of a challenge given the very narrow timeframes allowed and the high level of care that we gave to all the details.

Events and services for Novartis Global Marketing

Excogitare has been the preferred supplier of Novartis since 2008

We provide integrated solutions for communications and technology: multimedia productions, audiovisual rental and special applications. Our strengths are our creativity, reliability and expertise. We support Novartis in internal meetings, conferences, stands, congresses and symposia with commitment and passion both in Europe and worldwide.

EAACI 2014 – European Academy of Allergy and Clinical Immunology

In Copenhagen with Christie MicroTiles™ and interactive monitors

In June 2014 Novartis asked us to create a stand for the International Congress of Allergology EAACI Copenhagen to coordinate local suppliers of audio and video technology for symposiums with 400 doctors. We designed and created a 100m2 stand, with a “simple” interactive where two handsets – operated with an Arduino interface card – enabled different content to appear on two 46″monitors. An area with a large screen size of 3.6 meters x 2.7 meters, composed of 81 Christie MicroTiles™, completed the visual concept of the stand.

EADV 2014 Annual Congress of the European Academy of Dermatology and Venereology

Two stands and a symposium

We managed the technological equipment for two adjoining stands of 100 square meters each and provided technical support for audio and video with 186 MicroTiles™ and 30 LCD seamless monitors in various solutions with a touch screen videowall and we produced digital content. One particularly interesting feature was the realization of a multi touch table with object recognition. By moving a solid spherical shape or a cube, delegates could access different content via the application. We developed dedicated software and content using an infrared touch screen device. We coordinated the technical direction for a symposium with 700 participants and a private streaming link to room in anexternal location with another 200 spectators. We optimized the content of the slides in line with the graphics of the event and made short animations and walk-in installations. We also created a web application that after the event allowed a slideshow to be viewed online, synchronized with speech and video contributions.
Finally, we developed a portal from which all the local offices of Novartis worldwide could download the applications used on the stands with instructions and source files so that they could be customized, translated and re-used in local markets.

ALTANA Pharma

Pantoprazole

ALTANA Pharma was Excogitare’s first client in the pharmaceutical sector in 2001 when it was still called BykGulden, until 2008 when the company was acquired by a Danish pharmaceutical firm. Working for ALTANA Pharma has been very useful in terms of the experience it offered us as a launch pad for the international market. In those years, we realized that we could compete with other agencies at the international level by offering expertise and flexibility. We have been involved with numerous stands, interactive installations, symposia, internal meetings and special events with ALTANAPharma.

EADV 2012 – Annual Congress of the European Academy of Dermatology and Venereology

Videowall "wow! effect" in Prague

Novartis required an especially information-rich stand. We created a videowall using 58 Christie MicroTiles™ (a new type of video display using rear projection) combined An eye-catching irregular composition, and supported by a media player with 4x Full HD resolution, making it possible to display rich content with high quality video. The specially designed graphics and the highly innovative Christie MicroTiles™ engaged participants and persuaded them to stay longer on the stand

DLM, Dermathology Leaders Meeting 2014, Amsterdam

Meeting for 350 marketing executives

With a picturesque location, the terminal for cruise ships from the local harbour with 350 pax, the plenary hall was enhanced with a large stage and a 15×8 meter screen with 4 projectors of 20,000 ANSI lumens managed media by a server and graphics mixer. We used projections and lighting to create a stunning and unique  atmosphere. Each brand presented their product using their own creative ideas, which produced  a very complex mix of communication and performances: from dance to storytelling.
We also added magic to the gala dinner with lights, live music and special effects.

Bookstore & touchscreen applications

Pharma stand to communicate the results of scientific results into cardiac dysfunction
We created an application for the iPad with which, through a quiz, the contents were transmitted to 2 monitors of 40"and 65" respectively
Quiz application with iPad with specially-produced custom graphics
Virtual Library where by touching the real books, their content was made available via a specially-created application
Configuration of 12 touch screen 12 MicroTiles™ placed under the scientific books
"Disease awareness" monitor for heart problems

DLM, Dermathology Leaders Meeting in 2013, Istanbul

Meeting for 250 marketing executives

This was the first global meeting of Novartis’s Dermatology Division and where the “Skin to live in” campaign was presented. For the plenary we created three large white walls on which we showed different projection layouts depending on the presentation. For the staging we used 5 20,000 ANSI lumens projectors, lights, audio and related control rooms. To emphasize the content being presented, we created an application with which it was possible to write keywords and then project them on the screens at the critical moment.

EADV 2013 – Annual Congress of the European Academy of Dermatology and Venereology

Mix of technology solutions for a large stand in Istanbul

Novartis needed to create a stand in order to presentvarious technological innovations and thereby position itself as a reference point for physicians in the field of dermatology. Thanks to the historic collaboration with our partners, we designed and built a stand of 170 square meters with 58 Christie MicroTiles™, augmented reality, touchscreen monitors and several specific applications which also featured the new proximity marketing  technologies (NFC) and gestural interactivity (Leapmotion). The event required an enormous effort to co-ordinate with the various parties involved, including two international communication agencies. In addition to taking care of the installation of the technologies, we realized all the multimedia applications and, after the Congress, we created a portal from which all the local offices of Novartis throughout  the world could download applications with instructions and source files for customizing , translate and re-use in local markets.

EAACI 2013 – European Academy of Allergy and Clinical Immunology

A wall of MicroTiles™ and LEDs at MICO in Milan

Novartis needed to create an innovative wall for a stand at the EAACI Milan. We designed and built a configuration with 24 MicroTiles™ formed into a videowall and decorated with small PVC tiles lit by LEDs. An application with two touch monitor 55″ has completed the stand.

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