First in 2016 at Milan, then 2017 in Cardiff, Excogitare has provided multimedia skills and technologies for the two events.
In Milan, the 600 square meter area of PepsiCo, the sponsor of this major trophy, was equipped with 2 large LED walls, a video camera system for show cooking, a lighting system, loudspeaker system, and an audio system with DJ consoles. Excogitare and Bluefactoryevents also collaborated to produce an interactive application for Gatorade, where guests could take selfies in a “Champions” environment and personalize their Gatorade bottle. The “Champions” photos then powered intense activity on the web.
In Cardiff, besides the hospitality area of the Village, equally sparkling, rich in design and technology, Excogitare also organised audio-video and lighting installations for an internal PepsiCo event with around 250 guests. This included a show of about an hour where every brand of the group involved in the UEFA sponsorship showcased their activities in diverse ways: videos, presentations, talk shows, parkour performances and soccer ball tricks… concluding with the live singing of the UEFA anthem, the presentation of the trophy and the participation from their hotel in Cardiff of the fantastic Black Eyed Peas, the group chosen this year for the opening ceremony.